The Missoula Midtown Association (MMA) is a not-for-profit membership organization working to advocate, enhance, facilitate, preserve and promote the commerce and community of Midtown Missoula, while striving to provide leadership and support to overcome challenges. The Missoula Midtown Association will be a highly active and vibrant organization dedicated to the success of Missoula's Midtown.

Any and all businesses, interested parties or individuals are eligible for membership into the Missoula Midtown Association. Eligibility is not based on geographic location of businesses. Interested businesses, parties or individuals can join at any time. Membership renewals will be executed at the beginning of each new calendar year.

Missoula's Midtown is part of Urban Renewal District III (URD III).